Advancement strategy & principal gifts
Rethink what
giving can do.
Fundraising is not becoming less human.
It is becoming more intentional.
Good fundraising can raise money.
Great fundraising can change what an organization believes is possible.
The Giving Fern works with mission-driven organizations and fundraising teams ready to expand what philanthropy can do for their mission.
Today, we have more tools than ever: data, AI, and new ways to understand donor behavior and opportunity. These tools help us see more. Human connection determines what we do with it.
Intentional fundraising still requires curiosity, trust, strategy, and the discipline to invest deeply in the right relationships over time.
Annual giving, events, campaigns, and major gifts all have a place. Transformational growth happens when organizations bring strategy, insight, and human connection together, connecting the right people with their most ambitious ideas.
That is where The Giving Fern works.
Where are you right now?
Let’s start with what is in front of you.
“Our fundraising needs a clear direction. Where do we begin?”
01Advancement Strategy Review
“We know there is more potential. How do we make it happen?”
02Principal Gift Strategy Intensive
“We’re in transition. Who is keeping strategy steady?”
03Leadership Transition Support
“We need someone in the chair.”
04Interim Advancement Leadership
The experience behind The Giving Fern
The Giving Fern is led by Shannon Schumacher, CFRE, CFRL, bringing more than 25 years of advancement and philanthropic leadership to helping organizations think bigger about what giving can make possible.
“Transformational gifts grow where an organization’s boldest ideas meet a donor’s deepest values.”